Ford - estudio
Established an in-house human-centered design team, forging cross-functional relationships throughout the Model e product development organization. Brought complex, technical, and abstract product concepts to life, creating purposeful paths forward. Converged on compelling ideas tested for desirability, viability, and feasibility, resulting in innovative solutions that maximized customer engagement. The eStudio team facilitated, amplified, and maximized product ideas with empathy and clarity.