The task: take two iconic brands and two local legends and let everyone in Pennsylvania know that we are more than the official medical provider of the Pittsburgh Pirates. Allegheny Health Network is the number one rated health system for orthopedic care in all of western Pennsylvania. To do this we created four unique TV spots, a variety of environmental signage and print materials which told the story of how Allegheny Health Network delivers the same great care for everyone from major leaguers to little leaguers.
The process of finding, searching and placing better talent in better opportunities starts with Epitec. To tell this story we needed an equally creative voice that elevated the brand while inspiring candidates and clients to find the best connection for them. Ultimately, it’s the “people” who provide Epitec an entry point to begin the conversation and engage both audiences in a fashion that leverages our brand promise “Places People First.”
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Only CavityComplete puts it all together for you. Not only have we innovated and engineered a system that puts the best components from leading manufacturers together for your building needs, we put a single warranty on the whole thing. It’s a complete solution. Any other system is, by definition, incomplete and not worth settling for. To underscore this fact, we created a series of ads that shows items that are obviously incomplete and therefore useless. These interesting juxtapositions are entertaining and memorable, and certainly stand out in trade publications and on industry websites. In each ad, we tied our two new CavityComplete systems into the story by announcing that our lineup is now complete. Don’t settle for less.
Mazda is a brand that moves people, it should excite and delight customers and make an emotional connection with them. But the question is how do you put this idea into motion for dealers and get results? The answer was a fully customizable email program that tracked and captured a customer’s experience and preferences, which allowed Mazda to push the appropriate message to each customer. The result was a deeper relationship with customers that put more people behind the wheel of a Mazda.
For the MAZDA3 we knew that there was something very different about this new car. And we wanted prospective buyers to know that Mazda understood and appreciated their unique desire for a sporty, affordable car with lots of bells and whistles that was fun to drive, great on gas and turned heads on the road. So we spoke to them through clever copy and imaginative spreads, planting the seeds to establish a cult following of MAZDA3 enthusiasts.
How do you make a health system stand out from the crowd? How do you give it an identity that can’t go unnoticed? Start from scratch and throw out any preconceived notions. Make it engaging for everyone from patients to practitioners, something iconic and passionate. Make it all about “WE” because healthcare isn’t about one person, one doctor… it’s about everyone together working for the best outcomes possible.
Through this unique lens we helped creatively build a campaign around an innovative illustrative approach that touched and reached people unlike anything before.
The objective was to reinforce the “Honest” brand positioning and inject personality, while creating a unique, ownable and more contemporary look and feel. This messaging and a consistent design system would be used across multiple touchpoints.
The Teflon website and brochure was done for our DuPont client. The idea was to leverage the 50 years of history the client had behind its Teflon brand. To do this we highlighted individual product stories and demonstrated how Teflon made them look great and last longer. The idea of making history together marries with customers and consumers as it helps them deal with whatever life throws at them. Teflon products will be with you longer—to make new memories.
Great minds do great things. They make things happen, change the game, rewrite the rules. That’s because they don’t just think. They think big; they think fast; and when it comes to the building industry, they THINK PINK.
This campaign featured architects and specifiers who use Owens Corning commercial insulation products when they do their best thinking. We used case studies to show how our products provided smart solutions, and visuals included a shadow of the iconic Pink Panther against the building being featured.
Language in the ads work together to build equity for the THINK PINK idea. The possibilities are endless.
How do we introduce the world to a breakthrough in flea and tick protection that lasts three times longer than anything on the market? We reset the clock on flea and tick protection, which works beautifully across continents, the veterinary audience and pet owners. It allows us to be competitive by using direct comparisons that show how Bravecto provides more time on the clock. In a category that can be confusing, this simple, ownable device stands out.
Then we took this idea to veterinarians, promising them game-changing results that provided them happier clients that kept coming back. For dog owners, the compelling campaign highlighted how simple Bravecto was: One dose, three months, the most effective and longest-lasting protection ever.
After a long and drawn out court ruling that affected Medicare holders throughout the Pittsburgh area, we were challenged with informing Highmark Blue Cross Blue Shield members that they can in fact continue to have access to all their UPMC physicians and hospitals. Sound simple enough? Great. Do it in 48 hours because this news was pushing right up against a December 7 deadline.
